Xiwang Foodstuffs Releases Health Strategy

Xiwang Foodstuffs Co., Ltd. recently held its 2025 strategic launch conference, officially releasing its "Healthy China • Xiwang Action" strategic plan. The plan proposes a dual-engine model of "edible oil + sports nutrition" to become a benchmark enterprise in the national healthy food industry. As the first corn oil company listed on the A-share market in China, Xiwang Foodstuffs has consistently led the development of China's healthy edible oil industry since being awarded the title of "China's Corn Oil City" by the China Food Industry Association in 2010.

In the edible oil sector, Xiwang Foodstuffs will focus on the core advantages of corn germ oil, launching a dual-series product line of "fresh germ + functional" products. It will strengthen its "6-fold preservation lock" technology to ensure that products retain more natural vitamin E and phytosterols. The company plans to increase the sales share of small-packaged edible oils to 70% by 2026, further consolidating its market share of over 30% in corn oil. Simultaneously, Xiwang Foodstuffs will increase its R&D investment in healthy oils such as sunflower seed oil and olive oil to meet the diverse health needs of consumers.

In the sports nutrition sector, Xiwang Foodstuffs leverages its internationally renowned brands such as MuscleTech and SixStar to launch a series of products tailored to the physiques of Chinese consumers, covering multiple areas including weight management and sports recovery. The company plans to add 500 sports nutrition product counters by 2025, building an integrated online and offline omnichannel marketing network.

The General Manager of Xiwang Foodstuffs stated, "Xiwang Foodstuffs will always uphold its mission of 'Boosting the Health of the Chinese People,' providing consumers with higher-quality and healthier food choices through technological innovation and product upgrades, contributing to the construction of a healthy China."